Trobos is a virtual shopping platform that brings customers' in-store shopping habits online.

About

Working in Flair Digital we helped Trobos with a new-looking e-commerce website design.

Our main objective was to collaborate with a client and develop an aesthetically pleasing design that was fully responsive. Since there were only a few competitors in the industry, we aimed to devise innovative solutions for the new design.

Goal

As a designer working closely with the client, our common goal was to create a visually appealing e-commerce website that not only captures the attention of users but also provides a seamless and enjoyable shopping experience. Through a combination of appealing visuals, intuitive navigation, and user-friendly features, we aim to create a website that engages customers, builds trust, and encourages them to make purchases. By designing a website that aligns with the brand's identity, resonates with the target audience, and meets their needs, our goal is to drive conversions, increase sales, and ultimately achieve success in the competitive e-commerce market.

Process

Firstly, I conducted thorough research to understand the brand's identity, target audience, and competitors. This helped me create a design strategy that aligns with the brand's vision and resonates with its intended audience.

Next, I started with low-fidelity wireframes and user flow maps to outline the website's structure and layout. This helped me establish the overall flow and functionality of the website, ensuring a smooth and intuitive user experience.

Once the wireframes were finalized, I moved on to creating high-fidelity wireframes. I paid close attention to the layout, typography, and imagery to create a visually appealing design that captured users' attention. I then collaborate closely with the development team to ensure the design is implemented accurately and effectively. I conduct thorough testing across different devices and screen sizes to ensure a responsive and mobile-friendly design.

Solution

Trobos is a virtual shopping space that allows customer to transfer their shopping habits from physical stores to a single online site.

I utilized a range of solutions to create an appealing e-commerce website design. This included incorporating visually engaging elements such as high-quality product images, banners, and graphics that align with the brand's identity. I ensured a responsive and mobile-friendly design for seamless browsing across devices. I focused on intuitive navigation, simplified checkout process, and clear product information.

Additionally, I implemented SEO best practices for improved search visibility, and incorporated necessary security measures to promote trust. These solutions collectively contributed to an aesthetically pleasing and user-friendly e-commerce website design.

Results

The new website design was visually appealing and aligned with the brand identity, creating a positive impression on visitors and instilling trust. We improved the product information, streamlined the checkout process, and enhanced the overall user interface, making it easier for users to browse, select products, and complete purchases.

The redesign also included optimization for search engines, resulting in improved organic search visibility and attracting more targeted traffic to the website. This increased exposure led to higher visitor engagement and ultimately contributed to higher conversion rates.

Team

The strength of the team is each individual member. The strength of each member is the team.

Gintaras Elmonas (Product Designer)
Petras Nargėla (Product Designer)
Saulius Aleksa (Project Manager)