Yaybet is a cryptocurrency casino, aimed at millennials and Generation Z.

About

During my time in Flair Digital, I had an opportunity to work with a cryptocurrency casino project called Yaybet. The client set a brief to fully analyze and research existing cryptocurrency casino projects and create a unique-looking website to stand out from the market.

We created a fun and positive brand identity with a bunch of awesome illustrations and my mission was to use those assets to make a user-friendly website design, especially orientated to mobile users.

Goal

Our goal, in collaboration with our client, was to create an engaging and visually appealing cryptocurrency casino website that targeted millennials and Generation Z. We aimed to design a website that resonated with the preferences and expectations of these younger generations, incorporating modern and visually captivating elements to attract and retain their interest.

Our focus was on creating a user-friendly and immersive experience that would appeal to the tech-savvy and visually-oriented nature of millennials and Generation Z, ultimately driving increased engagement and conversions on the website.

Process

Firstly, I conducted thorough research on the target audience, identifying their preferences, expectations, and pain points. This information helped me to create a design concept that was tailored to their needs.

I then worked on wireframing the website, outlining the key features and functionality of the site. This allowed me to create a basic blueprint for the site's design and layout. Once the wireframes were approved by the client, I moved on to creating high-fidelity designs that incorporated the desired brand identity and aesthetic.

Incorporating modern and visually engaging elements, I designed a user interface that was intuitive and easy to navigate, with a focus on creating a memorable user experience. I also ensured that the website was fully responsive, providing an optimal viewing experience on all devices.

Throughout the design process, I collaborated closely with the client, seeking their feedback and making necessary adjustments to ensure that the final product met their expectations.

Solution

Our solutions encompassed a comprehensive approach, including new illustrations, branding, website design, and a design system.

First, we created custom illustrations that were tailored to the target audience, incorporating modern and visually appealing graphics that added a unique and captivating visual element to the website. These illustrations helped to convey the brand personality and create a memorable user experience.

Next, we developed a cohesive branding strategy that included logo design, color palette, typography, and other visual elements that aligned with the brand identity and resonated with the target audience.

In terms of website design, we focused on creating a user-friendly interface with intuitive navigation, clear calls-to-action, and visually appealing layouts that showcased the games and features of the cryptocurrency casino. We ensured that the design was responsive and optimized for different devices, providing a seamless experience for users across all platforms.

Results

First, we revamped the design with modern and visually captivating elements that resonated with our target audience. The use of sleek graphics, bold typography, vibrant colors, and engaging illustrations created an immersive and visually appealing experience that captured the attention of our younger audience.

Second, we optimized the user interface to be intuitive and user-friendly, with clear calls-to-action, simplified navigation, and seamless access to games and features. This streamlined user experience reduced friction and made it easy for users to find what they were looking for, increasing engagement and conversions.

We ensured that the website was fully responsive and optimized for mobile devices, as millennials and Generation Z heavily rely on mobile devices for online activities. This mobile-friendly design allowed for a seamless and convenient experience across all devices, further enhancing engagement and conversions.

Team

The strength of the team is each individual member. The strength of each member is the team.

Gintaras Elmonas (Product Designer)
Fausta Mikutaitė (Brand Designer)
Marius Žvirblis (Illustrator)
Mantas Grigas (Project Manager)